Cape Cod Rental Vacation
Cape Cod Rental Vacation
One of the worst things you can do as a marketer is open to slam the competition. I remember years ago when an upstart burger chain came with a campaign that has been openly negative on McDonald. It 'was (and is) a "no-no" Big simply ignored at first, but eventually they were irritated. Have you seen that little animated Bambi Meets Godzilla 30 seconds called? You can imagine the rest
Cape Cod Rental Vacation
Splat!
Cape Cod Rental Vacation
Never openly violating a competitorhas more resources than you. This is simply nonsense. It was like a child at the door and enter a giant in the shins. It was his attention for sure, but do not expect the child to the reaction. Ronald has not clowns.
The same applies to slam an entire asset class. I recently received a press release that in a society '"apartment" is business. The title of his release was "The Top Ten Reasons Hotels sucks." Despite the factthat this type of dialect sit so well with the main target group of people who have more time and money to spend for the holidays (50 +), which was a huge mistake in the verdict. This press release has offered ten reasons why different hotel stay was a very bad thing to do. They took the things, and can not go wrong when you are staying in a hotel, transforming it into a top-ten on the David Letterman late-night television, then negativebeat all these aspects of hotel maintenance.
For example, when "it is not always the room, if you ordered", was one of his jokes: "Maybe you have specifically requested a sea view, swimming pool and instead got a taste disorder." Swimming pool cloudy? It was "disturbing", the word necessary? It is a little '? "He listed things like:" It's not that the space that I ordered, "" Waking to the sound of household "," Trouble on the desktop, "" parking problem "" noisy neighbors "and"The question of cleanliness," among others. Notice something racial? Look at this list. Think of each of those negative things they have. It can not and do the same thing happens in an apartment like this? Each of these problems listed (except maybe parking) is a function of population and the provision of services in the service sector. These problems may occur at most properties for rent, andfrequently.
The person who developed and wrote the press release was not evident in the service sector or in the hotel. I'm not sure I understand what the marketing ... and it is not. If I were the customer, in this case, I would fire that person or company to find a direct replacement ... someone who really understands what the company and not what is, and marketing. If left to his / her selling these so-called (or perhaps have to work in a PR) will berather dangerous ... you as a customer. Left alone, could soon become an industry full of anger is falling! Industries Association. They are available for a particular purpose. Imagine if a club is growing very angry with your cheating. You can pay this price?
Never, never hit the open competition as well. Keep in mind that whenever you get up and point the finger at someone else, (do it now and see your hand), you always have at least three fingerspointing to you! This tactic really annoys your opponent (which can not be a good idea in itself, remember what happened to the upstart Burger). Also, make this type of movement is as stupid as an idiot does not know how selfish to try the affairs of his / their own. Take the high road. More than ever, the general public sick and tired of this kind of advertising. Back and bite you in the you-know-what. Think of the tune by Jim Croce: "Do not pull on Supermancape." (If you'd like to see and hear what I couldn't write in this article, click on the live video link in the resource box area below.)
Play the game fairly. Make sure your business is properly "differentiated" from the others. Then it will stand out in the sea of mediocrity full of copy-cats. Point out the positive differences and show the prospective customer why s/he should try you. That is marketing.
© Copyright, Roy W. MacNaughton, 2007
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